Free guide, 4-page PDF

Plan a 30-second video people watch to the end

The 30-Second Video Plan gives you one goal, five beats and six scenes. Fill it in tonight and you know exactly what to say and what to show.

What is inside

Thirty seconds, five beats

A short video that works always follows the same rhythm. The plan gives you each beat, its length and the number of words that fit.

1. Hook0 to 3 s

2. Problem3 to 8 s

3. Answer8 to 18 s

4. Proof18 to 25 s

5. Action25 to 30 s

About 75 spoken words in total. The guide shows how to share them between the five beats.

A look inside

One scene is one picture. Write what we see and what we hear, and your video is planned.

Scene 1A wide shot to show the place

Scene 2Your character and the problem

Scene 3The answer, shown clearly

Scene 4A close-up on the detail

Scene 5The result, the after

Scene 6Your text, your link, one action

Before you post

The guide ends with a checklist to tick before you publish. Here are six of its points.

The first three seconds say what the video is aboutNo slow introduction.

The text can be read on a phoneLarge words, few words.

Subtitles are onMany people watch without sound.

One action at the endVisit, book, save or follow. Not two.

The video is vertical9:16 for Reels, Shorts and TikTok.

Every claim is trueWhat you show is what people get.

You want a short video that explains what you do and how to buy or book.

You want to post regularly, without appearing on camera.

You want to offer short videos to your clients.

Is the plan really free?

Yes. Enter your email and the PDF is yours to keep. There is nothing to pay.

How do I get it?

Straight away. You are taken to a page with the download button, and a copy is emailed to you as well.

I have never made a video. Is it for me?

Yes. The plan was written for a first video: one goal, five beats, six scenes. You fill it in with a pen.

Do I need a camera or software?

No. A pen and the four pages are enough to plan your video. You can then create it with the tool of your choice.

Four pages, one sitting. Enter your email and the PDF is yours.